Meet Your Artist

Haley Wade Gould

Photographer: Jillian Batson

 
 

It all started when…

I was in middle school and discovered makeup tutorials on YouTube that I would follow along with. Online tutorials transitioned to real-life practice on myself and my younger sisters. Once I was in high school, I began giving makeovers to friends and family just for fun. My junior year of high school, a friend offered to PAY me to do her makeup. My business was born. My mother had always told me, “Do what you love and you’ll never work a day in your life.” I am so glad I took her advice!

Freelance makeup artistry sparked the desire to create my own makeup line. By adding cosmetics under Haley Marie’s Vanity, I have been able to send clients and makeup lovers home with products I trust and love.